In 2011, LeBron became the face of the State Farm 26 Second Campaign which targets the national dropout issue.
What started out as the Bikeathon has evolved into the Wheels for Education program with a focus on LeBron's hometown, directly reflecting his passion for philanthropy and education.
Wheels for Education (WFE) is more than a program, it's a commitment. Each year, LeBron and his Foundation select a group of third grade students to be a part of WFE. WFE students begin each year with a two-week technology camp offered by Akron After School (AAS) in partnership with the Foundation.
Throughout the school year, the WFE students receive support, encouragement and incentives; these interventions will continue throughout their journeys to graduation.
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