LeBron and the Foundation do not have sponsors, we have partners.
A partnership is a bond, and bonds are forged in the mutual pursuit of a passion. For the Foundation and Baker Blvd., we forged our bond in our passion for helping kids and improving the Akron community (the delicious cupcakes helped). While we were sold on their product from the first bite, our partnership blossomed when we learned of LaKisha and Jason Williams’ passion for helping kids.
And so a cupcake was born.
“I’m LeBron James, from Akron, Ohio, from the inner city; I’m not even supposed to be here. Every night I walk into the locker room, I see a number 6 with James on the back. I am blessed.” – LeBron James after winning his second NBA Championship
The Just a Kid From Akron: Cherry Cola Cupcake draws its name and its flavor from a man and a team who are dedicated to their hometown. The cupcake, which boasts a robust cherry cola taste, is on sale at Baker Blvd. for $2.25. The cupcakes will come with a limited edition I PROMISE band that is only available at Baker Blvd. In total, fifty percent of the profit from the cupcakes will go directly to our Wheels for Education program.
Our friends at Baker Blvd. are located at 2890 Sand Run Parkway, Suite C, Akron, OH 44333.